Best performance in retail with Software AG – Tom’s Hardware

Software AG today announced the availability of Smart Store Monitoring, a solution developed for the Digital Business Platform . Specifically, it aims to provide retailers with real-time analytics and predictive of their outlets, with the ability to access, monitor and analyze large volumes of streaming data from sensors in-store and applications.

 
 

Retailers can essentially have hard evidence and immediate on p erformance of their promotions, using an approach based on the concept of the Internet of Things.

 
 
 
 

“Q hese insight (real-time analysis in depth, ed) are able to suggest a retail manager to redeploy its staff and place it in the crucial areas of the store, those in which there is a greater influx, so you can better satisfy consumers, or to persuade the marketing manager for the rapid definition promotions in order to better meet the needs of different target consumers based on location , “he noted. Guy Oliver, Retail Industry Director of Software AG, said:

 
 

According to a recent benchmarking report produced by Retail Systems Research (RSR) and signed by Software AG, retailers are favorable to connect with customers through smart devices, as this is an opportunity to offer new services based on data generated by IoT devices, related to consumer behavior.

 
 

According to them, the activities that take place inside the store and the customer involvement, are two of the five areas that receive great benefits dall’IoT (41% and 36% respectively).

 
 

Retailers perceive with optimism the value IoT . However, retailers surveyed by the RSR report showed three technological barriers related to IoT projects: the collection of data from different sources; the identification of best response for specific data events and expectations and the real-time management of large amounts of data from different sources.

 
 

In order to overcome this kind of problems, the Digital Business Platform Software AG, explains the company, allows you to integrate key technologies to enable the Smart Store Monitoring. In particular it is possible:

 
 

• Connect to a data source enabled IoT, including sensors and feed inside the store, predictive models, in-store inventory management, point of service, or other external data feeds.

 
• View real-time insight about what is happening inside the store.

 
• Adjust automatically and in real-time in-store promotional activities,.

 
• Integrate predictive models to initiate actions such as the provision of additional staff or stocking shelves at the right time.

 
• Use the tools in-memory data management and analysis in real time can ensure that the information is readily accessible and useful.

 
• Have the management tools of connectivity and processes to ensure that the processes within the store are managed, automated and where appropriate, to optimize multi-channel processes.