Michael Lamartina, already a leading country of Ca Technologies
The software is the new battleground on which today’s companies win or lose customer loyalty to the brand. A
say it is Michael Lamartina, new CEO of CA Technologies , recalling data of a market study commissioned by Zogby Analytics that, for modern app, the factor ” coolness “is as important as their actual capabilities.
By calling the attention Flightradar24 , an app for mobile devices that displays real-time geographic coordinates , airline, call sign of the aircraft to know at any given moment where all aircraft registered in the world, reminds Lamartina as Flightradar24 , which tells you how long you will have to wait at a friend ‘ airport or where it comes from and where directed the aircraft you see flying over your head, you load in no time at all, it is useful, easy to use, reliable and attractive as well.
But since, he asks the manager, it is important that an app possesses all these characteristics and is also cool to use?
Several, if it is true that, according to the survey commissioned by CA Technologies, 19% of European champion analyzed abandon a brand forever, or at least temporarily, if the app did not meet the expectations expected.
With 27% of consumers decided to turn his back on a brand whose app will prove unattractive there’s just Italy, the European country most interested in the factor “ coolness ” as measured by Zogby Analytics, while among European users less tolerant than the loading time of applications, the Germans appear that, in 87% of cases, they expect an app to load in less than six seconds, a timing still waiting for some 58% of European consumers.
Be careful to analyze in other crucial aspects such as download speed, reliability, simplicity and security, the survey also revealed a disconnect between what European consumers really want and the needs identified by the companies. The 79% of companies, for example, considers that a relevant app allows to perform complex functions very quickly, while only 62% of consumers believe that this ability is essential.
It is therefore clear, for Lamartina, that companies should start to give a different slant to the development of applications, focusing on almost instant loading, ease of troubleshooting and user experience intuitive, or risk losing customers to competitors.
While the software becomes the new battleground for brand loyalty, becomes more difficult the lives of those in the company deals with application development . How is it possible to amalgamate into a single application usefulness, ease of use, reliability and a touch of genius and creativity ?, asked the country’s leading CA Technologies.
About the most innovative, more gains
The answer is to test, test and test again. Incorporate into each app features, configurations and innovative styles to put them to the test on a sample of potential users that allows to find out whether or not the offer responds to the question.
It is essential to release with some frequency versions slightly modified so that you can test on site. Exactly what allows you to make the methodology DevOps: rapid iterations, test new features, rapid accommodation of any burrs, tested a different format with another sample.
By working with different tools, languages and methodologies development, DevOps simplifies Build and Test of mobile applications based on the API, allowing you to gain valuable information on performance, user experience, crash and log analysis to automate and support mobile applications that run on millions of devices.
On this scenario lingers, however, threatening the security word. The search Zogby, in fact, found that 67% of European consumers requires the app can block vulnerabilities such as viruses or DoS attacks.
Safety, however, goes beyond the mere protection. The same technologies that regulate who and what can access data can also ensure a smooth user experience and attractive.
To continue to be successful, companies must, therefore, develop apps that are useful, safe , easy to use and reliable without ever forgetting, in an era of intense fickleness of consumers, the importance of “ cool factor .”
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