A couple of days some of the main French news sites – including Le Monde , Le Figaro and the sports site L’Equipe – asking users to use of “adblocking” to remove the software. The software in question do not allow users to upload advertising content in the pages that you visit. Some sites simply ask to remove adblocking software, others prevent altogether to read the news without having them removed before. The initiative – coordinated between different sites with different publishers – it was organized by a trade association that represents different types of online activities and is intended to make it clear that the proceeds derived from online advertising are crucial because the information sites can make gains or at least, reduce their losses. Trying to visit the Le Monde having installed on a browser adblocking software, reads a message from Jerome Fenoglio Director explains: “To allow our 400 journalists to provide daily varied, reliable information and quality – and to allow us to continue to offer innovative and effective services – we need to be able to rely on ad revenue. ” Fenoglio then wishes good reading users: the Le Monde is in fact one of those sites that do not “obliged” to remove the ablocking software but only to advise to do so (and to motivate the board) . the site of sports daily L’Equipe and the Le Parisien instead of forcing users to remove software that block specific ads, if they want to continue reading the news. The initiative was also joined the radio sites and French Deezer and television, popular French to stream music. According to the Ipsos research firm, nearly one person in three who use the internet in France does so with a ablocking software. Data from a recent study by eMarketer say that in Italy 38 percent of people who use the Internet from a PC they do it with software that blocks advertising. In general it is then clear to every survey and research of this type that the number of users who use software that block advertising is on the rise, not only in Italy. The services of “adblocking” are numerous and They have existed for years: over time have become increasingly widespread and increasingly effective in blocking any type of advertising. This type of software were initially developed by individual programmers or small startups, but in recent months also new versions of some browsers – most notably Apple’s Safari – have shown interest to offer users of its services “adblock”. the question of the use of these programs is part of a deep discussion related to the online newspaper, the earnings of those who make them and the practices of those who read them. Who uses them and defends claims that online advertising is not only annoying, a problem for the speed of loading pages and to user privacy: many advertisements are in fact “targettizzate” on users, it “studying” the sites you visit, the interests and habits in order to present the offerings made to measure. Those opposed to the “adblocking” software does because he believes that render the survival of newspapers: to offer a service for free (as do most online newspapers) a newspaper must generate revenue through advertising, but advertising revenues depend the number of hits on all publicity and whether users use the “adblocking” programs decrease the website gains they visit, and then ultimately put at risk the survival. a few months ago AdBlock, one of the most popular software ablocking, gave to those who use the opportunity to join the program Acceptable Ads program under which no longer block all advertising but only those that AdBlock believes annoying (while leaving visible those useful, effective and “acceptable”).
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