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We will never tire of saying how BlackBerry has already begun the transition to profitability under the guidance of a great John Chen that within a year turned out to be a true strategist. But from what BlackBerry will be able to benefit more useful to go back to the grind? According to what he says Peter Misek – venture partner DN Capital – the rebirth of the BlackBerry part especially software and services and not hardware as many claim.
The goal of Chen to double sales software by the end of fiscal 2015 from 250 million dollars to 500 million dollars. BlackBerry hopes to achieve all this through the signing of the BES.
In this regard, John Chen confirmed as:
“It ‘s our plan to move aggressively in our business software from perpetual license to a subscription basis. This will produce lower revenues in the short term, but the subscription model will produce more income in the future.”
BlackBerry is currently offering a free trial of BES 10, called EZ Pass, expiring February 1, 2015. At the time they joined about 3.4 million subscribers. It is expected that at maturity at least a third of them will begin to pay for the subscription which will become fully operational in the coming months.
Chen expects at least 10 million more subscriptions to the solution BES12 in the next fiscal year. This is right to consider how the software revenue decreased by 12.5%, or decreased by $ 8 million in the third quarter of fiscal year 2014, amounting to $ 56 million compared to $ 64 million a year ago amounting to only 4 7% of total revenues. Needless to say how Chen hopeful that this kind of change can counter this continued decline in sales.
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