The founder of Realmac Software explains why he decided not to sell its latest software on the Mac App Store, highlighting the advantages and disadvantages. The advice for developers is, if possible, use multiple sales channels, including direct sales with an ad hoc website.
Dan Counsell, founder of Realmac Software (company known for Clear, Ember and other software for OS X and iOS) explains why he decided not to sell the latest version of RapidWeaver on the Mac App Store, highlighting advantages such as the possibility of direct contact with users, lower cost in terms of allowances to be paid, the ability to include their product offerings and bundled with third-party products, in real time sales data, etc. The advice of Counsell developers is not to underestimate the Mac App Store but to consider not only this channel but also the sale with their initiatives and ad hoc sites. “The more channels used, the greater the chance of reaching potential users.”Counsell is meanwhile preparing a book which will explain, what he learned on the sale of the app, explaining how to get in contact with the press, how to prepare the press, choose the suitable business model, how to choose the best presentation screens , icons and more. Some interesting articles have already appeared on his blog, with very valuable advice which is worth a look. If you are a developer worth listening to his advice: according to reports at the time an application like RapidWeaver 6 allows the software company to earn between $ 3,000 and $ 6,000 dollars a day.
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