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We are” looking for technical solutions “to solve the problem AdBocking . Word of Mark Thompson, CEO of New York Times . At the moment there is no detail, but the words of the manager are clear: “The quality information costs and must feed on advertising.” The equation, in the words of Thompson, is easy: software weigh so much on the balance sheets of digital information that disrupt (when there is) the quality.
The software that blocks advertising are a worry for online newspapers. The New York Times is the latest to have revealed the possibility of countermeasures. The theme is relatively new, so that the solutions tried so far are different.
Washington Post has tried the way of demand: a pop -up that invites users to disable the adblocking. More abrupt Axel Springer . The editor of the Bild prohibits reading to those who operate the anti-advertising. There are two alternatives: turn it off, or to subscribe to the newspaper by paying a monthly fee.
What dell’AdBlocking is a recent problem but growing exponentially. The impact on online advertising was 7.2 billion in 2013. Today it is already at 21.8 in 2016 and will double. A river of lost revenue for an industry in search of profits.
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