The crisis of Samsung could result from poor optimization … – Everything Android

The crisis in the sector Mobile Samsung might be the result orientation of the company management to the short term . The Korean giant has always been interested in offering the market the best hardware of time without adequately treat the software . It follows an issue of customer loyalty, resulting from the lack of integration and optimization of hardware and software.

devices Samsung , especially in recent years have acquired characteristics Premium in all respects. Just think of the last top of the line , built in glass and aluminum, powered by a hardware stratospheric. The problem is that the TouchWiz with several software and app connected, are underdeveloped in comparison to the competition, mainly representing the other largest market players , that which marks its devices with the bitten apple.

According to the latest data of TrendForce , the South Korean manufacturer quest ‘ year will sell as many as 100 million devices in more than Apple but its market share is likely to fall below 20%. The Mobile division in the first nine months of the year, accounted for approximately 39% of the total profits of the company, compared with 68% in 2013.

The sales in the current year have been driven mainly by the medium range -low , although the company this year launched smartphones very valid as Galaxy S6, S6 edge, S6 edge + 5 and Notes . From the rumors that emerged from former employees Samsung , the problem, as previously mentioned, is inherent in the orientation of top management toward the short term.

Without an adequate development of the software it is difficult to retain customers; the only feature really useful in this respect seems to be Samsung Pay. However a simple payment method can not be a reason important enough to tack consumer preferences towards a long term trust. The low end of Samsung is reporting numerous problems optimization software that bring the device to limit usability in a few months after purchase.

The change in the leadership took place some time ago it might suggest a change in strategy. Just Dongjng Koh was the one who encouraged the development of Samsung Pay. What you need to Samsung to return to the power of a time is a strategy of customer loyalty, with a long-term orientation focused on software, not considered a pure marketing tool as happened so far . The best hardware on the market alone is not enough.

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