Rome – The presence of BlackBerry at Mobile World Congress 2015 (MWC) was decent, but not devoid of interesting news: the Canadian company announced two new terminals and a new policy for the distribution of its proprietary software on competing platforms. BB will be back soon to make money, promises CEO John Chen.
Terminals, first of all: the current marginal position held in the mobile market – excluding Venezuela, apparently – have forced the former RIM to reinvent itself , and the first innovation presented by the corporation in Barcelona is a smartphone without any physical QWERTY keyboard integrated.
Leap is the name of the terminal, is a product of mid-level controls with only touch, 5 “screen at 720p, SoC dual-core 1.5GHz, 2 gigabytes of RAM, 8-megapixel main camera, 16GB of integrated storage (expandable via microSD slot), support the complete connectivity (including LTE) and BB OS 10.3 .1.
BlackBerry describes Leap as a device suitable for young professionals who need secure communication systems, and who may not want to spend too much given the price range ($ 275).
The Canadian company has resigned to touch has abandoned the classic designs that have marked the history of recent years? Not really: BlackBerry, which defends with tooth and nail their own design, as well as Leap announced The Slider , phone with physical QWERTY keyboard concealed that continues in the name of tradition.
The financial situation of the BlackBerry is stabilizing and will soon return profits, promised John Chen, meanwhile, the company seems to want to prepare a business focused on software releasing some features of the platform BB (Universal Search, software keyboards and more) for the iPhone and Android terminals.
Alfonso Maruccia
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