From the Cisco Global Partner Summit that took place these days to arrive Montral clear messages to the partners, the first of which is an invitation to be courageous and faster than today, so take advantage of the market opportunities created by the unprecedented digitization and the Internet of Everything, as has repeatedly said the CEO of Cisco, John Chambers . The alternative, given the digital transformation that now pervades enterprises of all sectors, is to not be able to survive this challenge. So much so that, according to Chambers, 10 years 40% of the companies in the Fortune 500, there will be more.
Since most of the opportunities they will have to do with the software rather than the hardware, Cisco – certainly a company best known historically for its hardware solutions, as they admitted the same manager of the group – has even introduced a number of new partnership programs dedicated to this area (which should get under way in early 2016), designed to help partnercon a more structured approach and further expand their IT capabilities hybrid. It is true that the company does not start from zero in the challenge of software: over the last two years, the corporation has implemented its presence through the introduction of new products, including Cisco ONE Suite Software, Cisco Connected Analytics, Cisco Cloud Suite and many others, along with a series of acquisitions, including Embrane and MetaCloud
The next launch of three new partner programs (which will be called Lifecycle Software Advisor, Software Consultant and Software Intergrator) is still a breakthrough, which aims to help the existing partners but also those new to attract new revenue and build skills in software, providing the resources and the necessary incentives, and of course the right amount of training. The target markets are declared, precisely, what IOT and applications. In short, a real revolution for Cisco, that with this move aims to shake up the distrust internal and external to this area of the market, waiting for the greatest growth (with turnovers in the trillions of dollars), with prospects significantly higher classic networking. Also in Montreal Cisco announced the expansion of its strategy Cloud and Managed Services Program (CMSP), with the declared aim to attract even cloud providers, with a formula simpler and more flexible than in the past . Another major area where the top managers of Cisco sought to encourage the channel to move is that of security, an area in which the vendor of San Jose decided to invest massively since 2013, with the acquisition of Sourcefire.
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