computerization of mini-companies in the next four years will be worth at 244 billion dollars
Milan , December 15, 2014 – 16:00
From a small shop on the street corner to corner office (the office of ‘corner, the most prestigious), that is the place to CEO (CEO) of a multinational company from 16.9 billion euro. Is the career of Bill McDermott, 53, since last July sole head of the giant German software companies SAP (which stands for Systems, Applications and Products in data processing). It is also the subtitle of his autobiography just come out in America, “Winners dream” (Winners dream) and his new girlfriend workhorse in the conquest of small and medium enterprises (SMEs) as customers. “Just because I have been a small business owner myself, since 16 years I bought the shop, I understand the different needs of SMEs,” McDermott reiterated the global summit dedicated to this market segment, which has just concluded in New York. “The SMEs are as much as 80% of all of o ur customers, that is, 212,500 are in the world and represent the most interesting opportunities for development of our business, in fact, the global software market for this segment is estimated to grow up to 244 billion dollars by 2018, “he told CorrierEconomia Rodolpho Cardenuto, the Brazilian-born Italian manager last May became head of the new division Global Partner Operations (Gpo) of Wis.
Who are the “small”
What is meant by SMEs varies from market to market. A pmi American is a company with a turnover of less than $ 1 billion, much larger then a pmi European or Italian. “Among our customers there is everything, even businesses with few employees and tens of millions of Euros in revenue,” stated Cardenuto. Large customers are followed directly by SAP, while with SMEs the ratio is through partners, consultants and outside vendors, which are 50 000 in the world. For both large and small for the supply of software Sap is based on a single platform, which Hana – explains Cardenuto – “can be compared to the operating system of a smartphone, that is a basis on which they can develop many of applications. The services-applications Hana are segmented according to the different levels of customer needs, from the simplest to the most complex. ” In a pmi may only affect efficiently manage sales, purchasing, inventory and accounting, while a corporation has more for example the issue of the currencies of the countries in which it operates.
Clouds
Especially SMEs may find it convenient to the new business model on which SAP is betting that the supply of the software “in the cloud”, that is not more like a package to buy and install in the computer business, but as a service distributed via the Internet. Throughout the software industry is going in this direction, which has been a pioneer Salesforce.com. And just to compete with the latter tech company, as well as the historic rival Oracle, SAP recently bought for $ 8.3 billion Concur, an American software in the cloud that manages all the travel problems of employees company. This way Sap became the second by revenue “in the cloud” behind Salesforce.com and has jumped on what, according to the CEO McDermott, is the new frontier of computing: the business network, ie the management of transactions between different companies . If the future is in the clouds, this however sees a slowdown in profit growth of Sap & #8211; warned McDermott presenting the results of the last quarter – because the new model implies a revenue stream and diluted earnings over time.
December 15, 2014 | 16:00
© ALL RIGHTS RESERVED
No comments:
Post a Comment